My Design Process And Skills
How each discipline runs, what I bring to it, and the range behind it.
Product / UX
Research
UX researchUsability testing
Strategy
Product strategy
Structure
Information architectureInteraction designWireframing & flows
Systems
Design systems
Visual / Brand
Brand
Art directionBrand identity
Motion
Motion & micro-interaction
Visual Design
Colour systemsIconographyTypographyVisual design
Technical
Front-end
Data visualizationDesign-to-code handoffHeadless CMS (Sanity)React / Next.jsTailwind CSSTypeScript
Quality
Accessibility (WCAG)
Tools
AI-related
Claude, Claude Design, Claude Code
Design
FigmaFramerWebflow
Development
VS Code
Workflow
LinearNotion
More from how I work
Design Philosophy
API-driven, invisible complexityData-model-aware interfacesOutcomes over outputsSystems thinking
Research at Cadence
5-user usability testsRapid Figma/Cursor prototypingMixpanel & behavioural analysisInternal design reviews
Craft Fundamentals
Type, spacing, rhythm, hierarchyFigma (tokens, auto-layout)Design systems
Product Design
End-to-end ownershipDense B2B interfacesCompliance & fintech workflows
AI in the Craft
Claude & Claude CodeCursorPressure-testing ideas & specsLLM-built prototypes
Systems & Build
Next.jsTailwind CSSGitHub & PR reviewPrototypes-as-spec