FlutterBytes Conference 2025
Event Experience Design for The Largest Flutter Community in Africa
Year
2025
Industry
Events
Role
Design Team Lead
Overview of FlutterBytes
The FlutterBytes Conference and Community is a leading initiative dedicated to connecting professionals, thought leaders, and innovators within the African tech ecosystem who use the Flutter/Dart Programming Framework.
FlutterBytes Conference
The annual conference is a premier, in-person event, typically held in Lagos, Nigeria, designed for Flutter enthusiasts ranging from beginners to seasoned experts. The conference aims to foster skill-building, collaboration, and innovation, emphasizing the practical applications of Flutter and its future in cross-platform development.
I lead the design team for FlutterBytes and we use Figma primarily for designs (~98% of our designs).
The 2025 edition was the 4th edition of The FlutterBytes Conference.
Part 1 - Marketing & Pre-Event
Marketing/Socials Flyers and posts, email banners etc
Social Media & Marketing...
The designs for this year’s edition of FlutterBytes started with the announcement video to tell the general public that we are back and would be organising the 4th edition of the conference. The video can be found on the page’s twitter (X) handle...
Afterwards, various designs then started including sponsorship deck, call for speakers, sponsors & volunteers followed by announcement of venue, date, theme, speaker, sponsors etc.
For 2025’s edition, as the design direction, I wanted us to use pictures & assets from past editions of the conferences to make the designs more relatable and to subtly serve as reminders/throwbacks.
Additional designs were done to remind potential applicants of the deadline to apply to speak.
In a bid to keep the design minimal yet creative, I used the style shown here and it came out pretty good.
Like I mentioned earlier, we used pictures from past editions for the various “Call For...” flyers.
We also designed a banner version of the call for speakers to use on FlutterBytes’ Sessionise Profile.
The Evolution of The Speaker’s Announcement Designs
The announcement of speakers design was really stressful and tedious.
The process involved first designing the book-like cover for each speaker and then mock it up before finally adding the “Meet The Speakers” text to it. And I did it for 33 "whole" Speakers; It made me think about how I got here, to be honest 😅😂😭
But I loved how it made it feel more real because each session is like a book where the speaker is the author. So, That was the “Why” behind the design.
The Website
The website design for the Event
This is the landing page of the website. We designed the full website last year. We didn’t change much in the website apart from the hero section. Also, we did the dark theme and mobile responsive versions of the website.
We also added a section on the website for the product showcase session. One of my colleagues; Tobi worked on this and I really love how he made use of the hero page’s background creatively.
Part 2- Event Day Experience
Event Identity branding, Banners, Stage Design, Activities Design, Arena Designs
Event Identity
WordMark, Patterns & Icons
To give the designs for the event a unified feel, I quickly realised the need for a mini-brand identity which I now call event identity.
This was the building blocks that made all other designs faster and coherent. It took long to design these building blocks but eventually we did & it was worth it.
The Theme of the Event was...
Flutter: The Framework of The Future
So the focus while coming up with the WordMark was achieving something that represented the theme as much as possible.
Keywords:
Flutter: Programming, Coding, Software, Developers
Framework: Structure, Building Blocks, Foundation, System
Future: Advanced tech, Next gen, AI, Blockchain/Web3, IoT, VR
This image shows the Registration area backdrop and cover banner.
Joshua worked on this and the creativity behind it is so
mind-blowing to me. I really love itt!
The backdrop design was done by my colleague, Tobi.
I loved how it was different from typical backdrops but still came out very beautiful.
Of course, there were networking sessions during the event and the video above was used to help coordinate the networking session. A few of the attendees were called on stage to introduce/pitch themselves within a minute before the countdown runs out. The aim was to help connect related attendees and mentors with mentees.
The Activities
Up Next are the designs for the Activities Area. We had some banners with engaging contents for attendees to participate in,
at a designated area we called the Arena.
We had 7 main activities as listed below:
Flutter/Dart Scrabble
FBC Maze Puzzle
Whats’s Your FlutterBytes Score?
Describe FlutterBytes in one statement
Future Real Estate
A Quote from The Future
What’s Your Favourite Session in FBC?
Part 3 - Swags & Co
Tags, Floor Stickers, Futuristic Jacket, T-shirt, IG Phot frame, HandBead, Pouch etc.
Entrance Video
One beautiful highlight was the audio that was played on repeat at the entrance of the main hall. I personally worked on it to make it feel futuristic and give attendees the feeling of stepping into a different zone like the sound says. And it synced well with the floor stickers and the timing of walking from the stairs to the main door. And we added starry lights at the stairs to make it all cohesive. It was beautiful as shown in the video below
Futuristic Jacket
The organizing team got the futuristic jacket that really looked like jackets worn when going to the moon. And various members of the organising team rocked it beautifully, combining it with outfits that really matched.
The Prototype sent to the fashion designer was created with AI. This really helped to give accurate description of what we aimed to achieve.
Part 4- Prototypes & Others
Prototypes and other unexecuted ideas for swags and activities
Thank You for Reading Through
It really was a lot of work but it was worth it. Creating the whole event experience by the in-house design team was helpful in cutting costs of experience design down by about 50% in 7 figures.
Marketing Video
Networking Session Video
Entrance Video
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