Raptures & Rapkids

My work at Rapkids started with turning chaos and complexity into a powerful league of linked products. I had to first organise the files in ways that would make the work faster for both devs and myself.


I also gradually laid down the methods and expectations to improve the hand off and iterations; from explanatory demo videos to generous annotations.

This really improved the whole product team with lots of testimonials from other team members like the QA and the devs since there was no designer on the team before.

After the chaos was removed, one of the first things I had to do was to work on new flows for the Raptures App. These flows were essential to driving growth and increasing adoption through existing customers. The main flows I worked on for the Raptures App was the Referrals Flow, Daily Free Episode and the Streak Flow.

After a couple of iterations and getting immersed in the existing designs of the app, We landed on some good points for the flow. I researched some other comic apps like Webtoon and MangaToon especially to see how their daily free episodes looked.

The next thing I worked on was the Back Office (Admin Dashboard for managing the products). The BackOffice just like the main apps had some already developed modules so I was only designing for the new modules that were being added. I didn't get access to the designs of the existing modules hence the reason the sidebars had just few modules shown.

The two products had separate backOffices but since both producs were similar, most of the modules designed for one was also easily implemented/refined for the other. This really helped to improve the workflow significantly.

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RapKids

Rapkids as a product was a little bit complex than Raptures because it was like 3 products in 1 (The Comics, Typemaster <Typing games for Kids> and FlashMaths).

Because it was for kids, that meant it had to be very catchy and look fun to the eye even before interacting much. Hence, the screens are rich with colourful elements, images, illustrations and the likes.

The RapKids app was also designed before but I had to revamp some of the screens to make them more engaging.

Marketing & Promotional Designs

Being the only designer and skilled in brand design, I also handled the marketing and promotional designs which covered email marketing, push notifications and social media designs.

I also ensured to use the assets from the main products to drive familiarity with the products even from the marketing designs. There were enough assets on ground so it was very helpful to make the designs cohesive and outstanding.

I worked on these designs for both Raptures and RapKids. Rapkids got most of the efforts and focus as we ran more campaigns for Rapkids than Raptures especially to push out the TypeMaster and FlashMaths additions.

The campaigns were successful evident from notable increase in the sign ups, email openings and subscriptions.